Social Media Manager

Key Responsibilities:

• Develop and implement a social media strategy aligned with the brand’s voice, vision, and business goals
• Manage day-to-day posting, scheduling, and engagement across Instagram, TikTok, Twitter/X, YouTube, and other relevant platforms
• Collaborate with the creative team to plan and execute content calendars, launches, and campaigns
• Monitor trends, hashtags, and industry shifts 
• Engage with the community by responding to emails, comments, messages, and mentions with brand tone
• Track analytics and insights to measure growth, optimize content, and report performance regularly
• Coordinate with influencers, models, and collaborators for online features and cross-promotions
• Ensure all digital content is on-brand, visually consistent, and speaks to the target audience
  
  

Required Skills & Qualifications:

• Proven experience managing social media for a fashion, lifestyle, or luxury brand
• Strong understanding of platform-specific strategies and best practices (especially Instagram and TikTok)
• Excellent writing, communication, and visual curation skills
• Experience with content planning tools (e.g. Later, Planoly, Hootsuite) and analytics platforms
• Ability to work independently while aligning with overall brand direction
• Highly creative with a keen eye for design, photography, and fashion aesthetics
• Strong time management and ability to meet deadlines in a fast-paced environment